Adult diapers are a rapidly growing market, with an estimated revenue of USD 13,565.48 Million in 2022 and a projected revenue of USD 23,344.75 Million by 2030, at a CAGR of 9.47%. The market is segmented into three types of adult diapers: pad type, pants type, and flat type, with shares of 52.5%, 37.5%, and 10%, respectively. The market is being driven by the growing geriatric population, increasing disposable income, and rising awareness of incontinence care products.

Adult Diapers Market Trends

• The growing geriatric population is the key driver of the market.

• Increasing disposable income and rising awareness of incontinence care products are also contributing to the market growth.

• The COVID-19 pandemic has also led to increased demand for adult diapers, as people are more aware of the importance of hygiene and sanitation.

Type

• Pad type: These diapers are made of a soft, absorbent material that is held in place by a belt or adhesive strips. They are typically less expensive than other types of adult diapers, but they may not provide as much protection.

• Pant/pull-up type: These diapers are designed to look and feel like regular underwear. They are made of a more breathable material than pad type diapers, and they are often easier to put on and take off.

• Tape-on type: These diapers are made of a thick, absorbent material that is held in place by adhesive tape. They are the most absorbent type of adult diaper, but they may be more difficult to put on and take off.

Distribution channel

• Hospitals: Hospitals are a major source of adult diapers for patients who are incontinent.

• Retail stores: Retail stores, such as supermarkets and pharmacies, are a convenient way for consumers to purchase adult diapers.

• Online retailers: Online retailers offer a wide selection of adult diapers at competitive prices.

End-user

• Men: Adult diapers are used by men who experience incontinence due to a variety of factors, such as prostate problems, surgery, or neurological conditions.

• Women: Adult diapers are used by women who experience incontinence due to pregnancy, childbirth, or other medical conditions.

• Unisex: Adult diapers are designed for both men and women. They are often made of a more breathable material than other types of adult diapers, and they may be easier to put on and take off.

Region

• North America: North America is the largest market for adult diapers, due to the aging population and increasing awareness of incontinence.

• Europe: Europe is the second largest market for adult diapers, due to similar factors as North America.

• Asia Pacific: Asia Pacific is the fastest growing market for adult diapers, due to the rising geriatric population and increasing disposable income in the region.

• Latin America: Latin America is a growing market for adult diapers, due to the aging population and increasing awareness of incontinence.

• Middle East & Africa: Middle East & Africa is a small but growing market for adult diapers, due to the rising geriatric population and increasing disposable income in the region.